When starting a lottery business, you have many options to consider—but whether you’re starting a retail lottery, an online lottery, or a combination of both, you’ll need to manage sales, payouts, games, operations, and other valuable data. The better you can leverage that data to attract new customers and run your business efficiently, the better your chances of profitable growth after launch. In other words, you need lottery management.
Lottery management refers to the practice of organizing, optimizing, and carrying out the essential business functions of a lottery operation.
While managing your lottery business may seem like an obvious requirement for success, it’s often easier said than done. As sales volume grows, along with your marketing efforts, your staff, your lottery games, and your competition, there’s a lot to manage. That’s why experienced operators rely on powerful lottery management software.
Lottery management software simplifies day-to-day business operations and collects the data you’ll need to help shape the features, integrations, security, and overall gaming experience you want to provide to players. It is the backbone of any lottery business plan.
If you are an aspiring entrepreneur looking to start a lottery or an experienced operator looking to boost efficiency, read on to better understand, prioritize and plan for a lottery management system across all business channels, including online, mobile, kiosk, retail and more.
Retail Lottery Management (Printed Ticket Sales)
A retail lottery business with printed ticket sales uses Point-of-Sale (POS) software to perform key business operations, instantly capturing and tracking information from every in-person transaction into a system database. For printed ticket sales, consider a full-featured POS system that can grow with your needs by supporting:
- Daily sales reporting
- Ticket inventory
- Lost tickets
- EMV-microchipped card readers (to detect fraudulent credit cards)
- Barcode scanner support
- Gift card tracking
- Timecard functionality
Lottery Management for Kiosk Sales
A lottery kiosk is a versatile piece of equipment that can be rented or purchased. A lottery kiosk needs a management system to feed transactional information into a database and provide reporting to operators. Lottery management software for kiosks can support the following:
- Payment processing
- Lottery ticket scanning (verification)
- Scratch card dispensing
- Receipt printing
- Ticket redemptions (the “TITO” design, or “ticket in, ticket out”)
- Interacting gaming
- Daily sales reports
- Inventory reports
- And more
Online Lottery Management Software (Mobile, Desktop, Apps & More)
An online lottery platform is where software brings businesses the most value, helping operators simplify every management process so they can identify opportunities to increase the efficiency and probability of long-term lottery success. An online lottery management platform should offer all of the features you need to start a lottery, and the ability to easily add more as you grow.
When starting a lottery business online, be sure to consider each of the following needs:
Channels & devices
- Customer wallets
- Loyalty cards and promotions
- Transaction data
- Playing options
- Draw types
- Prize tables
- Price points
- Game modules
- Payment processors
- Marketing platforms
- Content management systems (CMS)
- Other options for connecting to/from 3rd party systems
- Fixed odds
- Parimutuel / Jackpot
- Protect sensitive customer data
- Protect your business from cyber attacks and downtime
- Know Your Customer
- GLI certified
Agents (3rd party sales)
Affiliate management (3rd party marketing)
How to Find a Lottery Management System for Your Business
No matter what kind of lottery business you are starting, robust lottery management can play a major role in its success. From initial launch through every stage of lottery growth, your operational needs will scale, as will the amount of data you can leverage. Planning ahead for those needs highlights one of the most critical decisions you will make—choosing the best lottery management software.
Not all lottery management software programs are the same. White label lottery software can offer an easy entry point, but comes at a big cost down the road. With custom development, you can build a system to suit your needs, but you’ll make a huge investment in time and money. Several other providers may offer the features you need today, but won’t deliver new integrations, games, or support when you need it most.
Our advice? Do your homework and don’t just get a software demo. Instead, get a free, customized lottery growth plan that maps your management needs from launch through all 4 stages of lottery growth. Schedule your introduction with us today and set your lottery business up for long-term success.